Strength & Unity

In 2005, for the first time, the association was able to quantify the dollars-and-cents value of the REALTOR® brand to each of you. The amount: an amazing average $32,000 in income over the course of a 10-year membership in NAR. Members who take the time to tell consumers that they’re a REALTOR® realize the brand’s value. In 2005 we helped you realize the value of your membership by:

■ Working to make a world-class information resource for you and for consumers who use your services
■ Providing advocacy on your behalf on such issues as more affordable health-care options
■ Bringing more consumers to you through the national Home Ownership Program
■ Encouraging you to make your lives as fulfilling as possible by balancing work and family time
■ Promoting the use of REALTORS® by the public through the national Public Awareness Campaign, which differentiates REALTORS® from others in the real estate business. This year’s campaign tracking results indicated that 76 percent of consumers, up from 72 percent in 2004, would most likely select a REALTOR® to help them purchase or sell a home.

See attached PDF, below.

annual_report_2005.pdf753.45 KB

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